Giải đề dự đoán IELTS Writing July 2023: positive and negative effects of advertising

Đề dự đoán IELTS Writing Task 2, quý 2 và quý 3 năm 2023 chủ đề tác động tích cực và tiêu cực của quảng cáo.

IELTS Writing Forecast Task Question:

Some people say that advertising has positive economic effects. Others think it has negative social effects because it will make people feel dissatisfied with who they are and what they have. Discuss both views and give your own opinion. (Media)

Detailed Outline: for IELTS Writing Task 2


  • Topic: Advertising’s influence on society, discuss both views.
  • Writer’s opinion: Regulation necessary to minimize negative social impacts (unrealistic beauty standards, harmful stereotypes)

Body paragraph 1: Positive economic effects of advertising

  • Topic sentence: Some argue advertising has positive economic effects
  • Reason: Advertising stimulates economic growth
    • Explanation: Promotes products/services, boosts sales and revenue
    • Example: Companies invest heavily in advertising, driving economic development and job creation
  • Explanation: Advertising encourages product/service improvement, innovation, better consumer options
  • Example: Successful campaigns increase consumer spending, contributing to government income
  • Counterargument/Rebuttal: Negative social impacts must be considered despite positive economic effects

Body paragraph 2: Negative social effects of advertising

  • Topic sentence: Some argue advertising fosters dissatisfaction among individuals
  • Drawback 1: Promotion of unrealistic beauty standards
    • Explanation: Highly edited, idealized beauty images create unfavorable comparisons
    • Example: Fashion/cosmetic ads with models conforming to narrow standards
  • Drawback 2: Advertising encourages materialistic values
    • Explanation: Promotes idea that possessions bring happiness, fostering consumerism
    • Example: Luxury goods ads create desire for status symbols, leading to excessive spending
  • Counterargument/Rebuttal: Impact of advertising on societal norms and values must be recognized


  • Summary of main points
  • Reiteration of writer’s opinion on regulating advertising content and call for responsible advertising practices promoting ethical standards and avoiding harm.

Model Essay

Advertising’s impact on society is a subject of debate. While some argue for its positive economic effects, others contend that it fosters negative social consequences, such as dissatisfaction with self and possessions. In my view, regulating advertising content is crucial to mitigate these adverse effects, including the promotion of unrealistic beauty standards and harmful stereotypes.

Some proponents argue that advertising has positive economic effects, and there is evidence to support this claim. Advertising serves as a catalyst for economic growth by promoting products and services, leading to increased sales and revenue. For instance, a study conducted by the World Federation of Advertisers found that every dollar spent on advertising generates an average of seven dollars in sales revenue. Companies recognize the potential of advertising and heavily invest in it, resulting in economic development and job creation. Furthermore, advertising drives product and service improvement, fostering innovation and providing consumers with better options. Successful advertising campaigns also have a direct impact on consumer spending, contributing to government income through increased tax revenue. However, it is crucial to consider the potential negative social impacts of unregulated advertising despite these positive economic effects.

Critics argue that advertising has negative social effects, particularly in fostering dissatisfaction among individuals. One significant drawback is the promotion of unrealistic beauty standards. Highly edited and idealized beauty images create unfavorable comparisons, perpetuating feelings of inadequacy. For example, fashion and cosmetic advertisements often feature models who conform to narrow standards of beauty, setting unattainable ideals. Additionally, advertising encourages materialistic values, linking possessions to happiness and fostering consumerism. Luxury goods advertisements, for instance, create a desire for status symbols, leading to excessive spending and potential financial strain. While some may argue that individuals have agency to resist advertising’s influence, it is essential to recognize its impact on shaping societal norms and values. Awareness of these negative social effects is paramount in order to foster a healthier and more inclusive society.

In conclusion, while advertising can have positive economic effects, its negative social impacts should not be overlooked. Regulating advertising content is necessary to minimize the promotion of harmful stereotypes and unrealistic beauty standards. Responsible advertising practices should prioritize ethical standards and avoid causing harm to individuals and society as a whole.

370 words

Topic vocabulary

English PhrasesTranslation
a subject of debatemột vấn đề gây tranh luận
argue forbào chữa, ủng hộ
contendcho rằng, dám chắc rằng
foster negative social consequencesmang lại hậu quả xã hội tiêu cực
mitigate adverse effectsgiảm thiểu tác động bất lợi
unrealistic beauty standardstiêu chuẩn vẻ đẹp không thực tế
harmful stereotypeskhuôn mẫu có hại
serve as a catalyst for economic growthđóng vai trò xúc tác cho sự phát triển kinh tế
consumer spendingchi tiêu của người tiêu dùng
increased tax revenuetăng thu thuế
unregulated advertisingquảng cáo không được quản lý
highly edited and idealized beauty imageshình ảnh về vẻ đẹp được chỉnh sửa và lý tưởng hóa
create unfavorable comparisonstạo ra những so sánh bất lợi
perpetuateduy trì, làm dai dẳng
feelings of inadequacycảm thấy thiếu sót
conform to narrow standards of beautytuân thủ tiêu chuẩn khắt khe về vẻ đẹp 
set unattainable idealsđặt ra những lý tưởng không thể đạt được
encourage materialistic valueskhuyến khích giá trị chủ nghĩa vật chất
create a desire for status symbolstạo ra mong muốn về biểu tượng địa vị
link possessions to happinessmối liên hệ giữa sở hữu vật chất với hạnh phúc
have agency to resistcó khả năng kháng cự
potential financial straináp lực tài chính ẩn
shape societal norms and valueshình thành các chuẩn mực và giá trị xã hội
Responsible advertising practicesthực hiện quảng cáo có trách nhiệm
prioritize ethical standardsưu tiên chuẩn mực đạo đức

Practice topic vocab for IELTS writing task 2 on Quizlet.

Topic vocabulary and reasoning exercises:


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